Created and championed by the Languedoc-Roussillon region, Sud de France is an umbrella brand that brings together the very best food and wines from the south of France, in a way that is easy for consumers around the world to identify and understand.

It responds to consumer demand, providing a simple, memorable formula that identifies food and wines with guaranteed provenance, a specificity - and the stamp of the Mediterranean sun.

Sud de France is a global brand, which launched in 2006 in Languedoc-Roussillon, shortly followed by markets including Japan, China, Korea, Brazil & Mexico. The Sud de France brand was introduced in the US in autumn 2008. In 2009, spurred by the inauguration of the Maison du Languedoc-Roussillon, the brand will pursue a marketing campaign that includes advertising, retailer promotions and PR, giving American consumers a way to quickly and easily identify the best food and wines from Languedoc-Roussillon - the world’s largest single winemaking region.

The Sud de France logo on a wine bottle effectively communicates the Languedoc- Roussillon’s characteristic values:

• Southern French winemaking expertise
• A Mediterranean climate and lifestyle
• Terroir with the potential to produce wines of exceptional quality at a reasonable price
• A wide range of wines – red, white, rosé, sweet & sparkling – with a choice of varietals, AOCs, Vins de Pays, single varietal wines and blends